Former New York Times journalist-turned social media marketing guru Thomas Crampton speaks on the “dawn of the social media era”. Apparently we’re only getting started and you’re already involved whether you like it or not. Kind of scary if you’re a shy, retiring type like me!
Lest we think that social media is all about “personalising” the web – as Facebook boss Mark Zuckerberg likes to say – this is a reminder that companies see it as just another way to make you buy stuff you probably don’t want.
And in case anyone thought that blogs were just the independent thoughts of free agents, think again.
I’m not anti-advertising. I’m pro-privacy, but I guess I’m just realising rather late in the game that there’s no such thing as privacy online, especially not in our consumer societies.
Is there any independence, either? Of course there is, but it sounds like it will get harder and harder to find.