Crass ad of the day: pizza for refugees!

We probably shouldn’t blame Pizza Hut for this, but check out the unfortunate placement of their advertisement in this Gulf newspaper below.

The story is about refugees pouring out of Libya and begging for food at the Egyptian border. The excellent news photo shows refugees reaching for scraps of bread through the razor wire. It’s an effective front page … except for the scowl-inducing contribution from the advertising department.  A special offer of four extra thick pan pizzas placed in such a way that the refugee almost looks like he’s reaching for a slice. Oh dear. Guess it’s a case of the right hand not knowing what the left is doing in this particular newsroom.


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