On world No Tobacco Day, your featured cigarette ad from times past and, in Indonesia, present:
I’m not sure if you can read the newspaper “article”. It says:
Scientific miracles never cease!… Now see what modern electronics has done to increase your cigarette enjoyment! With electronic accuracy, Accu Ray checks and controls the making of your Chesterfield. For the first time you get a perfect [even smoke] from end-to-end. You’ll marvel at the extra flavour that comes through. Yet because this measurably better cigarette smokes more slowly – you enjoy a cool mildness never possible before. From first puff to last, Chesterfield gives you a smoke measurably smoother… cooler… best for you! In the whole wide world, no cigarette satisfies like a Chesterfield!
Looks like they also boost eyebrow growth (obviously tastes have changes in that department over the years … ).
Those of us from developed countries might laugh and recognise this as the old game Big Tobacco played on us for years – dressing up toxic cigarettes in pseudo-science and technology and selling them as healthy, life-enhancing products.
In developing countries like Indonesia – the new front line for international efforts to reduce death and disease from smoking – it’s not funny. Cigarette advertising is ubiquitous and The Jakarta Post, the country’s oldest English-language broadsheet newspaper, has repeatedly published uncritical articles in its editorial pages about how local scientists are using advances in nantotechnology to make “divine cigarettes” that are not only healthy, they can treat cancer. Even Chesterfield didn’t go that far.
(For more old tobacco ads, see Stanford School of Medicine’s great gallery)