This one goes out to all the bands that are playing at the Java Rockin’Land festival from Friday to Sunday in Jakarta, Indonesia. They’re all a bunch of monkeys doing tricks for the man from the tobacco company for scraps of pretty green. Totally uncool.
This American tobacco ad from the 1950s is targeting teenagers. These days it would be illegal, because of what we now know about the connection between tobacco marketing, addiction, disease and death.
But Indonesia might as well be back in the 1950s. In fact, it is subject to a bigger and bolder tobacco company campaign to create teenage cigarette addicts, and the bands playing this weekend are complicit up to their greedy necks.
A special mention must go to Chris Carrabba of Dashboard Confessional, who a little more than two months ago played a benefit show before an audience of cancer survivors to raise money for cancer care. I guess Big Tobacco just made him an offer he couldn’t refuse.
Special mention should also go to the promoters, who argue that they are not forcing teenagers to light up. Smoking is a choice, they say. Yes it is, an extremely bad choice which responsible adults should not be promoting as cool or glamorous or masculine or rebellious or anything else but stupid and dangerous.
The bands who are playing this gig are puppets, nothing more. If they ever claimed to have any artistic integrity they are sell-outs of the lowest kind.
And the officials who allow Big Tobacco to run riot in Indonesia are even worse.
This is what Surin Pitsuwan, the secretary-general of the Jakarta-based Association of Southeast Asian Nations (ASEAN), said this week at a conference on smoking in Asia:
I think the people must be informed that their health is being compromised by some of these public officials who are puppets of a campaign of persuasion. And the irony is these people know better, they don’t smoke, the entire family doesn’t smoke. They become the tools and the partners of strategies almost willingly and that is something that has to be corrected, but it is an uphill struggle.
Tools, puppets, monkeys … whichever way you cut it this song remains the same.
Here is a list of the Big Tobacco stooges who are scheduled to play at the pro-smoking Java Rockin’Land: ARKARNA, DASHBOARD CONFESSIONAL, DATAROCK, DI-RECT, GALAXY 7, LIVING THINGS, MUTEMATH, NOT CALLED JINX, SOCIAL CODE, STEREOPHONICS, STEVE FISTER, Stryper, THE SMASHING PUMPKINS, THE VINES, WOLFMOTHER (plus a host of local acts).
(For more old tobacco ads check out the Stanford School of Medicine)